“Modern marketing and advertising strategies take advantage of the evolutionarily preserved orienting response that demands attention when, for example, notifications from advertisers as well as from our friends are “pushed” to us in the form of auditory, visual, or vibratory signals called push notifications.”
Erik Peper and Richard Harvey from San Francisco State University have published a study on digital addiction showing how it increased loneliness, anxiety and depression.
In this study symptoms of digital addiction such as increased loneliness (also called “phoneliness”), anxiety, and depression were observed in a sample of university undergraduates who completed a survey about smartphone use during and outside of class.
Other observations included observations of “iNeck” (poor) posture as well as how multitasking/semitasking was prevalent in the sample. Implications of continued digital addition are discussed.